Privacy Policy

Effective Date: February 14th 2026

Automasjon og Data AS (trading as WISE Group) respects your privacy and is committed to protecting personal data in accordance with applicable data protection laws, including the EU General Data Protection Regulation (GDPR) and UK GDPR where applicable. This Privacy Policy explains how we collect, use, disclose, and protect personal data in connection with our websites, digital platforms, and services.

Who We Are

Automasjon og Data AS
Organisation number: NO 961 433 371
Vassbotnen 23
N-4033 Stavanger
Norway

Automasjon og Data AS is the data controller for personal data processed through our digital platforms and marketing activities.

WISE Group operates internationally through affiliated companies, including:

  • WISE Group – Muir Matheson Ltd (Scotland, UK)

  • WISE Group – RUP Ltd (Scotland, UK)

These affiliated companies may process personal data in connection with local service delivery. However, all website, marketing, and digital system operations are centrally managed and governed by Automasjon og Data AS.

Scope of This Policy

This Privacy Policy applies to personal data processed in connection with:

  • wisegroupsystems.com (including associated subdomains such as support.wisegroupsystems.com)

  • orbalux.com

  • All other websites, digital platforms, systems, portals, and services operated by Automasjon og Data AS (WISE Group)

This includes customer portals, support systems, marketing platforms, CRM systems, and related digital services.

Personal Data We Collect

We may collect and process the following categories of personal data:

  • Contact information – name, email address, phone number, mailing address, and other information you provide when contacting us or requesting services

  • Professional information – job title, employer, company name, industry, and related business information

  • LinkedIn information – publicly available professional information from LinkedIn where you interact with our content or where we identify relevant business contacts for B2B outreach

  • Website usage data – IP address, browser type, device information, referring website, pages visited, and date/time of visits. This information may be collected through cookies and similar technologies

  • Customer and support data – information submitted through contact forms, support requests, service portals, project communications, and contractual engagements

How We Use Personal Data

We use personal data to:

  • Respond to enquiries and provide requested information

  • Deliver and manage services

  • Manage customer and supplier relationships

  • Operate and improve our websites and digital systems

  • Provide customer support

  • Conduct B2B marketing activities

  • Carry out LinkedIn lead generation and business development

  • Analyse website usage to improve functionality and performance

  • Comply with legal and regulatory obligations

Legal Basis for Processing

We rely on one or more of the following legal bases:

  • Legitimate interests – for managing business relationships, responding to enquiries, improving our services, and conducting B2B marketing activities. Where we rely on legitimate interests, we ensure that such interests are not overridden by your fundamental rights and freedoms. You have the right to object to processing based on legitimate interests at any time.

  • Consent – where required by law, including for non-essential cookies and certain marketing communications

  • Contract performance – where processing is necessary to perform a contract or provide services requested by you or your organisation

  • Legal obligation – where processing is necessary to comply with applicable laws and regulations

Cookies and Tracking Technologies

We use cookies and similar technologies to ensure our websites function properly and, where permitted, to collect analytics and marketing data.

Where required by applicable law, we obtain your consent before placing non-essential cookies on your device. Non-essential cookies are not placed on your device unless you have provided consent where required by law. You may accept, reject, or manage your cookie preferences via our cookie banner or through the “Cookie settings” link available on our websites.

We respond to Global Privacy Control (GPC) signals where applicable.

Further details about the cookies we use are available through our cookie settings panel.

Sharing of Personal Data

We may share personal data with:

  • Service providers – including IT providers, hosting providers, CRM platforms (including HubSpot), analytics providers, and other trusted vendors who process data on our behalf under appropriate contractual safeguards

  • Affiliated companies – where necessary for service delivery within WISE Group

  • Business partners – where relevant to joint projects or service delivery

  • Legal and regulatory authorities – where required by law or legal process

We do not sell personal data.

International Data Transfers

  • Personal data is primarily stored within the European Union

  • Where personal data is transferred outside the EU/EEA, including to trusted service providers such as HubSpot, appropriate safeguards are implemented in accordance with Articles 44–49 of the GDPR, including the use of Standard Contractual Clauses approved by the European Commission

  • Transfers to the United Kingdom are covered by the European Commission’s adequacy decision

Data Retention

We retain personal data only for as long as necessary for the purposes described above and in accordance with applicable statutory retention requirements, including:

  • Customer and contractual data for the duration of the business relationship and as required by applicable accounting or legal obligations

  • Marketing data until you withdraw consent or object to processing

  • Website analytics data in accordance with our configured retention settings

When personal data is no longer required, it is securely deleted or anonymised.

Data Security

We implement appropriate technical and organisational measures to protect personal data in accordance with applicable data protection requirements.

Children’s Privacy

Our websites and services are intended for business use and are not directed at children. We do not knowingly collect personal data from individuals under the age of 18.

Your Rights

Subject to applicable law, you may have the right to:

  • Request access to personal data we hold about you

  • Request correction of inaccurate or incomplete data

  • Request deletion of personal data

  • Request restriction of processing

  • Object to processing, including for direct marketing

  • Request data portability

  • Withdraw consent where processing is based on consent

You have the right to object at any time to the processing of your personal data for direct marketing purposes.

If you are located in the EEA, you also have the right to lodge a complaint with the Norwegian Data Protection Authority (Datatilsynet).

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, you may contact:

Automasjon og Data AS
Vassbotnen 23
N-4033 Stavanger
Norway

You may also submit a request via our Data Privacy Request page available here.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements, technology, or our business operations. Updates will be published on this page with a revised effective date. We encourage you to review this Privacy Policy periodically.